Credit: Tobias Toft/Creative Commons

MEDIADEM’s work plan consisted of four different phases.

Phase 1: State of the art

The first phase of the project established the theoretical foundations for our research and provided background information on the 14 media landscapes and regulatory systems reviewed.

Phase 2: Case-studies

The second phase of the project involved empirical research in the 14 countries selected. Project partners examined media policy-making processes in the countries under study, viagra dosage
placing them in their proper socio-political, economic and cultural context, and investigated whether domestic media policy strategies help realise media freedom and independence. Analysis related to both traditional and new media services and examined how regulatory, co-regulatory and self-regulatory norms are understood and put into practice.

Phase 3: Comparative analysis

Our empirical findings have fed the third phase of the project, which involved cross-state and cross-media comparative analysis, in order to evaluate and explain variable patterns of media policy-making targeting media freedom and independence.

Phase 4: Policy development

The final stage of the project involved the formulation of concrete policy recommendations for state and non state actors involved in media policy-making, the European Union and the Council of Europe. Best practices for the promotion of free and independent media have also been identified.

Throughout the project the consortium has sought to establish regular channels for the exchange of views and opinions with the broader media community and key actors involved in the design and implementation of media policies.

Credit: Valerie Everett/ Creative Commons

The project ‘European Media Policies Revisited: Valuing & Reclaiming Free and Independent Media in Contemporary Democratic Systems’ (MEDIADEM) has been a European research project, cost
aimed at examining the factors that promote or hinder policy development for media freedom and independence.

The project combined a country-based study with a comparative analysis across media sectors and types of media services and investigated the complex array of policy approaches and regulatory, co-regulatory and self-regulatory practices established to safeguard media freedom and independence. We hypothesised that the configuration of media policies is conditioned by a series of legal, institutional, political, socio-economic and cultural factors. In order to verify whether regulatory measures promote free and independent media, the project placed regulatory activity in its proper national context and investigated the way in which regulatory instruments are put into practice. The main assumption of MEDIADEM was that legal culture, institutional traditions, as well as economic, socio-cultural and political domestic peculiarities exert a significant influence on how regulatory norms are construed and implemented as well as how they are perceived and whether or not they are truly respected. External pressures on the formulation of media policies, stemming from the action of regional organisations, such as the European Union and the Council of Europe, were also analysed.

In examining domestic media policy-making processes, the project also investigated the opportunities and challenges posed by new media services for media freedom and independence. MEDIADEM explored the characteristics of these new forms of communication, their interaction with established media sectors, their democratic importance and their contribution to a free and independent media environment.

MEDIADEM’s country studies have been selected to reflect the diversity of European media regulatory models and the wide range of factors that influence media policy design and implementation. The countries covered by the project fall under the various models of media systems identified by Daniel C. Hallin and Paolo Mancini in Comparing Media Systems: Three Models of Media and Politics: the Mediterranean or Polarised Pluralist Model (Greece, Italy, Spain), the Northern European or Democratic Corporatist Model (Belgium, Denmark, Finland, Germany) and the North Atlantic or Liberal Model (the UK). Additionally, the project covered countries from Central and Eastern Europe (Bulgaria, Estonia, Romania, Slovakia), as well as EU candidate countries (Croatia, Turkey).

The project was a joint interdisciplinary effort of 14 partner institutions and aimed at making a significant contribution to media policy development by advancing knowledge on how media freedom and independence can be safeguarded in Europe.

The project received funding of approximately 2.65 million Euro from the European Union’s Seventh Framework Programme (grant agreement FP7-SSH-2009-A no. 244365). It had a duration of 3 years, starting in April 2010.

Click here to download the flyer of MEDIADEM in Bulgarian, Croatian, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Italian, Romanian, Slovakian, Spanish and Turkish and the detailed project brochure in English.

The flyer as well as the project logo were designed by Fabiano Micocci.