Target Groups

Credits: ax2groin/Creative Commons

The MEDIADEM project aimed at combining a strong academic direction with a policy development orientation. It aspired to produce expert scientific results and generate focused, useful and accessible policy-related output. The MEDIADEM consortium consisted of partner institutions with a broad range of educational and research activities, and well-networked with the media sector, media policy-makers and civil society. This rendered the consortium particularly well-positioned to achieve the widest possible diffusion of project findings and access to key target groups.

The project was designed in such a way, so as to allow the largest number of potential users to be approached. Target audiences per type of project activities are described in detail below.

Project reports and collective publications

  • The academic community, graduate students and those carrying out research in the media field
  • Non-state actors involved in media policy-making
    – Media professionals and their representative associations
    – Human rights organisations
    – Other civil society organisations (e.g. viewer and listener organisations, citizens’ associations, other pressure groups)

Mediadem Contributions:

-  A collective report, Media policies and regulatory practices in a selected set of European countries, the EU and the Council of Europe.

-  A theoretical report, The formation and implementation of national media policies in Europe and their relationship to democratic society and media freedom and independence: A theoretical and analytical frame for the MEDIADEM project.

-  14 case study reports, exploring the policy processes and the regulatory tools that have a bearing on the development of free and independent media in:Belgium, Bulgaria, Croatia, Denmark, Estonia, Finland, Germany, Greece, Italy, Romania, Slovakia, Spain, Turkey, and the UK.

-  A collection of reports which analyse in a comparative fashion the most pertinent questions and key issue areas for media freedom and independence across the MEDIADEM countries. View the collection of reports Media freedom and independence in 14 European countries: A comparative perspective.

-  A comparative  report examining the different forms of media regulation currently in place in the fourteen countries covered by the project with a view to identifying common patterns, best practices and emerging problems. View the report The regulatory quest for free and independent media.

-  An edited volume, entitled ‘Understanding media policies: A European perspective’, which inquires into the formulation of contemporary European media policies and the factors and conditions that affect their making (edited by by E. Psychogiopoulou). The book can be accessed from www.palgrave.com.

-  A final project report which evaluates the lessons learnt from MEDIADEM’s research and dissemination strategy and considers follow-up research directions on the basis of the research conducted. View the MEDIADEM report on project output and areas for future research.

Project policy papers and policy briefs

  • European policy-makers (EU institutions and the Council of Europe)
  • Decision-makers at national level
    – Ministries
    – Independent regulatory bodies and supervisory organs
    – Parliamentarians and parliamentary committees
  • Judicial authorities at national and European level
  • Non-state actors involved in media policy-making
    – Media companies, media professionals and their representative associations
    – Human rights organisations
    – Other civil society organisations

Mediadem Contributions:

-  First MEDIADEM policy brief (available in English and Greek).

Second MEDIADEM policy brief.

Third MEDIADEM policy brief.

-  A collective policy report addressing state and non-state actors involved in the design and implementation of media policies supportive of media freedom and independence, the European Union and the Council of Europe.

- The individual policy papers for the promotion of media freedom and independence in the 14 countries covered by the project are also available in the official language(s) of the countries concerned:

Policy suggestions for free and independent media in Belgium (in Dutch);
Policy suggestions for free and independent media in Belgium (in French);
Policy suggestions for free and independent media in Bulgaria (in Bulgarian);
Policy suggestions for free and independent media in Croatia (in Croatian);
Policy suggestions for free and independent media in Denmark (in Danish);
Policy suggestions for free and independent media in Estonia (in Estonian);
Policy suggestions for free and independent media in Finland (in Finish);
Policy suggestions for free and independent media in Germany (in German);
Policy suggestions for free and independent media in Greece (in Greek);
Policy suggestions for free and independent media in Italy (in Italian);
Policy suggestions for free and independent media in Romania (in Romanian);
Policy suggestions for free and independent media in Slovakia (in Slovakian);
Policy suggestions for free and independent media in Spain (in Spanish);
Policy suggestions for free and independent media in Turkey (in Turkish);
Policy suggestions for free and independent media in the United Kingdom (in English).

Project events

  • European policy-makers (EU institutions and the Council of Europe)
  • Decision-makers at national level
    – Ministries
    – Independent regulatory bodies and supervisory organs
    – Parliamentarians and parliamentary committees
  • Judicial authorities at national and European level
  • Non-state actors involved in media policy-making
    – Media companies, media professionals and their representative associations
    – Human rights organisations
    – Other civil society organisations
  • The academic community and those carrying out research in the media field

Mediadem Contributions

MEDIADEM final European conference in Brussels (7 February 2013)

Workshop ‘Devolution & independence – The future of the media in Scotland’ (Edinburgh, 7 January 2013)

What policies for free and independent media in Bulgaria? (Sofia, 14 December 2012)

MEDIADEM panel at the ‘Speaking is silver’ conference (Hanasaari, 13-14 December 2012)

Conference ‘Freedom and independence in the Italian media system’ (Florence, 13 December 2012)

-  National expert roundtable on media policy in Slovakia (Bratislava, 12 December 2012)

Workshop on ‘Media freedom and independence in Greece: Assessment and recommendations for policy’ (Athens, 11 December 2012)

-   Seminar ‘Policy suggestions for free and independent media in Belgium’ (Brussels, 10 December 2012)

Conference ‘Media policy: news journalism & media competency – how can the watchdog be nourished?’ (Tartu, 7 December 2012)

Conference on ‘Media in transition – Answers from media policy?’ (Copenhagen, 6 December 2012)

Presentation of MEDIADEM findings in Zagreb (Zagreb, 5 December 2012)

-  Policies for free and independent media in Romania (Bucharest, 26 November 2012)

Workshop on policy suggestions for free and independent media in Spain (Madrid, 23 November 2012)

Conference on media freedom in Turkey (Istanbul, 23 November 2012)

- MDCEE and MEDIADEM Projects (Oxford, 15 November 2012)

- Interconnected subjects – Interconnected public. The Internet as a platform for a European societal consciousness (Berlin, 9-10 November 2012)

The politics of media policy in Europe (Istanbul, 24-27 October 2012)

Conference on ‘New television screens, new regulation’ (Brussels, 5-6 July 2012)

Seminar on ‘Journalists’ professional autonomy and journalism ethics’ (Jyväskylä, 14 June 2012)

Working seminar on ‘Media policy recommendations for the development of free and independent media in Slovakia’ (Bratislava, 7 June 2012)

MEDIADEM panel at the 2012 Halki International Seminar (Halki, 7-10 June 2012)

Discussion group on ‘Media policy: suggestions and recommendations for the development of free and independent media in Croatia’ (Zagreb, 18 April 2012)

ELIAMEP research seminar on ‘The media in Greece: Current issues and future challenges’ (Athens, 6 April 2012)

- Conference ‘New media, old values? Media freedom and independence in the era of convergence’ (Edinburgh, 9 December 2011)

Workshop on ‘The Internet: Between cultural value and economic good. An uncharted legal terrain or do we need a differentiated concept of regulation? (Berlin, 22-23 September 2011)

Workshop on ‘Media policies & regulation for media freedom & independence’ (Athens, 30 June 2011)

Seminar on ‘regulation, co-regulation, self-regulation and the social responsibility of audiovisual media’ (Barcelona, 20 June 2011)

Workshop on ‘The Italian media system’ (Florence, 25 March 2011)

Workshop on ‘Government and the internet’ (Florence, 8-9 March 2011)

Workshop on ‘Greek media policy’ (Athens, 3 March 2011)

- Workshop on ‘Media policies: Country practices within the EU media regulatory framework’ (Zagreb, 10 December 2010)

Workshop on the influence of the internet on the media (Brussels, 29 November 2010)

-  Workshop on ‘European policy for free and independent media systems: Current issues for regulation’ (Florence, 4 November 2010)

Other project material

  • All key target groups

Mediadem Contributions:

-       The MEDIADEM flyer in Bulgarian, Croatian, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Italian, Romanian, Slovakian, Spanish and Turkish

-       A detailed MEDIADEM brochure in English

-       News for the media

-       Views and commentary